SaaS Attribution Analytics - Stop guessing which marketing channels actually drive revenue growth.
You're spending six figures on marketing, but can't definitively prove which channels drive your best customers. Our revenue-focused attribution systemgives SaaS founders and marketing leaders the clarity they need to scale efficiently and demonstrate ROI to stakeholders.
Are you experiencing these attribution challenges?
Can't prove marketing ROI to investors or board
→ Executive dashboards showing direct marketing contribution to ARR growth
Wasting budget on channels that don't convert to revenue
→ Revenue-based attribution revealing true channel performance
Long sales cycles make attribution nearly impossible
→ Multi-touch models designed for complex B2B customer journeys
Analytics show conversions but revenue stays flat
→ LTV-focused measurement that optimizes for customer quality, not just quantity
SaaS Attribution Assessment & Strategy
We start by understanding your unique SaaS customer acquisition funnel, from initial awareness through trial conversion to paid subscription. Our comprehensive audit maps every touchpoint in your multi-channel customer journey, identifying critical gaps that are costing you revenue.
Working directly with your team, we analyze your current attribution blind spots—those mysterious traffic sources showing up as "direct" in Google Analytics, the true impact of your content marketing on trial-to-paid conversion, and the hidden influence of your product-led growth motions. We then design a custom attribution framework that captures the full complexity of modern SaaS customer acquisition.
For SaaS founders: Stop wondering which marketing channels actually drive your best customers. Get clarity on whether your $50K/month paid search spend is generating profitable LTV or just vanity metrics.
Strategic Deliverables
- SaaS Funnel Attribution Audit
- Customer Journey Mapping
- Channel Performance Gaps Analysis
- LTV-Focused KPI Framework
- Multi-Touch Model Architecture
- Product-Led Growth Attribution
Advanced Implementation & Integration
Our technical team implements enterprise-grade attribution tracking that goes far beyond basic Google Analytics. We deploy sophisticated multi-touch attribution models that accurately track your prospects across devices, sessions, and months-long consideration cycles—critical for B2B SaaS where purchase decisions rarely happen in a single session.
We integrate data from your entire marketing and sales tech stack: HubSpot, Salesforce, Mixpanel, Amplitude, Google Ads, LinkedIn, and more. Our custom data pipelines create a unified customer view that connects every marketing touchpoint to actual revenue outcomes, not just superficial engagement metrics.
Technical highlights: Server-side tracking for iOS 14.5+ compliance, cross-domain attribution for complex SaaS funnels, cohort-based LTV attribution, and real-time revenue impact measurement.
Before working with them, we were flying blind on a $200K monthly marketing budget. Their attribution system revealed that our 'lowest performing' content channels were actually driving our highest-LTV customers. We reallocated spend and increased MRR growth by 40% in just three months.
Revenue-Focused Optimization & Growth
We deliver executive-ready dashboards that show exactly which marketing activities drive qualified pipeline, trial-to-paid conversion, and long-term customer value. No more vanity metrics—just clear ROI data that helps you make confident budget allocation decisions.
Our ongoing optimization includes monthly strategy sessions where we analyze attribution insights and recommend specific tactical changes. We help you identify underperforming channels to cut, high-potential opportunities to scale, and the optimal marketing mix for your growth stage and market.
Growth acceleration: We don't just measure—we help you act on the insights. Expect regular recommendations on campaign optimization, budget reallocation, and new channel testing based on your attribution data.
Proven SaaS Results
- Customer Acquisition Cost (CAC) Reduction. Average 28% decrease in blended CAC through elimination of ineffective spend and optimization of high-performing channels.
- Marketing-Attributed Revenue Growth. Clients typically see 45-60% improvement in marketing-influenced pipeline within the first quarter post-implementation.
- Attribution Accuracy & Speed. 99.5% data accuracy with real-time attribution updates and executive reporting delivered within 2-4 weeks of engagement.
- LTV:CAC Ratio Improvement. Most SaaS clients achieve 20-35% improvement in LTV:CAC ratios through better channel mix optimization and customer quality insights.
Complete Attribution Solution
Everything you need to optimize your SaaS marketing spend
Purpose-built for SaaS companies who need to prove marketing ROI and accelerate profitable growth.
Our values - Balancing reliability and innovation
We strive to stay at the forefront of emerging trends and technologies, while completely ignoring them and forking that old Rails project we feel comfortable using. We stand by our core values to justify that decision.
- SaaS-Specific Multi-Touch Attribution. Track complex B2B customer journeys that span months and multiple stakeholders. Understand which touchpoints actually drive high-value trials and conversions.
- Revenue-First Data Integration. Connect marketing spend directly to MRR growth with unified tracking across your CRM, analytics, and advertising platforms.
- LTV-Based Channel Optimization. Make budget decisions based on long-term customer value, not just conversion volume. Identify which channels drive your most profitable customer segments.
- Product-Led Growth Attribution. Measure the marketing impact on product adoption, feature usage, and organic growth loops—critical for modern SaaS success.
- Executive-Ready Reporting. Get board-level visibility into marketing ROI with clear, actionable dashboards that show marketing's direct contribution to revenue growth.
- Continuous Growth Optimization. Ongoing strategic guidance and monthly optimization recommendations to accelerate growth and improve marketing efficiency.
Ready to see which marketing channels actually drive your growth?
Join 200+ SaaS companies who've eliminated attribution guesswork and accelerated profitable growth with our revenue-focused attribution system.
Stop flying blind with your marketing budget. Get complete visibility into what's driving your SaaS growth.
Our office
- Solana Beach
125 South Highway 101
Solana Beach, California 92075 - Boulder
2101 Pearl Street
Boulder, Colorado 80302 - Lehi
2701 North Thanksgiving Way Lehi, Utah 84043 - Portland
1120 Southeast Madison Street
Portland, Oregon 97214