Fractional CMO for SaaS - Get the marketing leadership you need to scale, without the full-time commitment.
You need a seasoned marketing executive who understands SaaS growth, but hiring a full-time CMO feels premature or too expensive. Our fractional CMO serviceprovides experienced leadership that drives immediate growth impact while building your team's capabilities for long-term success.
When is a Fractional CMO the right choice?
Recently raised Series A/B and need to scale marketing quickly
→ Immediate strategic leadership without 6-month hiring process
Between CMOs or current marketing leader isn't scaling
→ Interim leadership that maintains growth momentum during transitions
Strong product but struggling with go-to-market execution
→ Proven SaaS GTM playbooks and hands-on implementation
Need to demonstrate marketing ROI for next funding round
→ Board-ready metrics and attribution systems that prove growth impact
Marketing team exists but lacks strategic direction
→ Leadership and mentorship to unlock your team's potential

SaaS Growth Assessment & Strategic Planning
We start by conducting a comprehensive growth audit of your SaaS business, analyzing your product-market fit signals, customer acquisition efficiency, and revenue growth trajectory. Our fractional CMO integrates immediately with your leadership team to understand your fundraising goals, board expectations, and growth targets.
Within the first 30 days, we deliver a data-driven growth strategy that identifies your biggest revenue opportunities and builds a roadmap for sustainable, scalable growth. This includes competitive positioning, ideal customer profile refinement, and a clear go-to-market playbook aligned with your business stage and market dynamics.
For SaaS founders: Get the strategic clarity you need for your next board meeting or investor update, with a comprehensive growth plan that shows exactly how marketing will drive ARR growth.
Strategic Deliverables
- SaaS Growth Maturity Assessment
- ICP & Market Segmentation Analysis
- Competitive Positioning Framework
- Channel Mix Optimization Strategy
- Revenue Growth Roadmap
- Board-Ready Marketing Metrics

Hands-On Growth Execution & Team Leadership
Our fractional CMOs don't just strategize—they roll up their sleeves and execute. We take ownership of your marketing outcomes, directly managing campaigns, optimizing funnels, and building the systems needed for predictable growth. This includes hands-on leadership of your existing marketing team and collaboration with sales to ensure tight alignment.
We implement proven SaaS growth playbooks covering demand generation, product-led growth optimization, customer lifecycle marketing, and expansion revenue strategies. Our approach focuses on metrics that matter: qualified pipeline, trial-to-paid conversion, net revenue retention, and customer lifetime value optimization.
Immediate impact areas: Marketing qualified lead (MQL) generation, sales-marketing alignment, customer onboarding optimization, and expansion revenue programs that grow your existing customer base.
Our fractional CMO took us from $2M to $8M ARR in 18 months. They didn't just build our marketing engine—they created a scalable growth system that continues driving results even after transitioning to our full-time CMO. The ROI was incredible.

Team Building & Knowledge Transfer
We don't just manage your marketing—we build your marketing capabilities for the long term. Our fractional CMOs focus heavily on developing your internal team, documenting processes, and creating systems that continue delivering results after our engagement. This includes hiring and onboarding key marketing roles when you're ready to scale your team.
The transition process is carefully planned from day one. We create comprehensive playbooks, establish performance tracking systems, and provide intensive training to ensure seamless continuity. Whether you're hiring a full-time CMO or promoting from within, your team will be equipped with proven frameworks and documented processes.
Legacy infrastructure: Marketing automation workflows, attribution systems, performance dashboards, and growth playbooks that become permanent assets for your business.
Proven SaaS Outcomes
- Revenue Growth Acceleration. Average 3-5x increase in marketing-influenced ARR within 6 months, with sustainable growth systems that continue scaling post-engagement.
- Marketing Efficiency Improvement. Typical 40-60% reduction in customer acquisition cost (CAC) through channel optimization and conversion rate improvements across the funnel.
- Team Development & Capability Building. 95% of internal teams report significant skill advancement, with documented processes and playbooks enabling continued autonomous execution.
- Strategic Transition Success. Seamless handoff to full-time leadership with 12-month advisory support, ensuring no disruption to growth momentum during leadership transitions.
Complete Marketing Leadership
Everything you need from a world-class CMO, on your timeline
Proven SaaS marketing executives who deliver immediate impact while building lasting capabilities.
Our values - Balancing reliability and innovation
We strive to stay at the forefront of emerging trends and technologies, while completely ignoring them and forking that old Rails project we feel comfortable using. We stand by our core values to justify that decision.
- Seasoned SaaS Marketing Leadership. Experienced CMOs who have scaled multiple SaaS companies from Series A through IPO, bringing proven playbooks and strategic expertise.
- Immediate Growth Impact. Hands-on execution from day one—managing campaigns, optimizing funnels, and driving measurable improvements in key SaaS metrics.
- Full-Stack Growth Strategy. End-to-end growth expertise covering demand gen, product-led growth, customer success marketing, and expansion revenue optimization.
- Team Development & Hiring. Build and develop your marketing team capabilities while establishing processes and systems for long-term autonomous success.
- Board-Ready Reporting. Executive-level dashboards and strategic updates that clearly demonstrate marketing's contribution to business objectives and growth targets.
- Seamless Transition Planning. Structured knowledge transfer and team development that ensures smooth transition to full-time leadership when you're ready to scale.
The difference between a consultant and a Fractional CMO
Traditional Marketing Consultants
- • Provide recommendations and strategies
- • Limited hands-on execution
- • Project-based engagements
- • No ownership of results
Our Fractional CMOs
- • Take ownership of marketing outcomes
- • Hands-on execution and team leadership
- • Ongoing strategic partnership
- • Accountable for growth metrics and ROI
Typical Engagement Structure
Ready to accelerate your SaaS growth with proven marketing leadership?
Join 150+ SaaS companies who've scaled faster and more efficiently with our fractional CMO expertise. Get the strategic leadership you need, when you need it.
Stop waiting for the perfect marketing hire. Get experienced CMO leadership that drives results from day one.
Our office
- Solana Beach
125 South Highway 101
Solana Beach, California 92075 - Boulder
2101 Pearl Street
Boulder, Colorado 80302 - Lehi
2701 North Thanksgiving Way Lehi, Utah 84043 - Portland
1120 Southeast Madison Street
Portland, Oregon 97214